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Care2.com's Race for Pets in Need is a unique, philanthropic online effort that allows visitors to help pets with a simple point and click. Supported by the generosity of advertising sponsors, each click of the "Free Click to Help" button generates a donation to The Humane Society of the United States' Remote Area Veterinary Services (RAVS) programs.

Being a Sponsor for the Race for Pets in Need means:

  1. Excellent reach and visibility at low cost.

  • Sponsor button click-through rates average well above the industry average of less than 0.5%.

  • Sponsors appear on the Race page in a highly visible location.

  • Cost of sponsorship is $2 per 1,000 unique visitors per day. The minimum contribution is $1000.

  2. A donation to a good cause!
The Humane Society seeks to help pets and their people overcome problems that can tear apart people-pet relationships.
Many pets (and their people!) find themselves in need when confronted with certain challenges:

  • Commitment - The owner realizes that he or she obtained the animal without a firm understanding or acceptance of the commitment the relationship required.
  • Behavior Problems - The animal has a behavior problem that the owner is unwilling or unable to resolve.
  • Renting with Pets - The owner is moving and is unable to find suitable housing that allows pets.
  • Human Health - A family member has a health problem (for example, an allergy or an infection that weakens the immune system) and the pet's primary caregiver decides to give up the pet or is counseled by a physician to remove the pet from the home.
Through the Pets for Life campaign The Humane Society of the United States is addressing each of these challenges. And helping keep pets and their people together.

  3. Generating tremendous goodwill among potential customers.

 
Your next steps towards sponsorship are:

  • Contact us here.
  • Send a non-animated 120 x 60 pixel banner with click URL, along with your advertising budget. We will run your banner up to the maximum number of impressions allowed per your specified advertising Race budget. (Please note: we will not run advertisements that Race participants, Care2, our other sponsors, or the Humane Society of the United States would find objectionable.)

Thank you for supporting Care2.com's Race for Pets in Need!